Almost 3 in 4 Southeast Asians are not getting a good night’s sleep

While a deep slumber may help prevent memory loss or the onset of Alzheimer’s disease in older adults, it seems that almost 3 in 4 Southeast Asians are experiencing sleep problems. Milieu Insight, a leading consumer research firm, has released a sleep tracker study revealing that 46% of SEA residents face sleep problems at least a few times a week, with the highest prevalence observed in the Philippines at 56%. Several sleep problems are more common among Thais, including excessive daytime sleepiness at 46% and increased movement during sleep at 40%. Additionally, the study highlights that 59% of individuals in SEA sleep for less than seven hours.

The most common sleep problems that respondents experienced were: 49% had difficulty falling asleep. 39% were waking up often at night, and 38% had an irregular sleep and wake cycle. Vietnam and the Philippines had the largest number of respondents with sleep problems.

Currently, the number of users utilising the sleep tracker app is highest in Vietnam with the total number of users at 26%. Regionally, 14% of respondents indicated they are using a sleep tracker.

Of those currently using sleep tracker apps, 10% said that these apps have helped to improve their sleep quality to a great extent, while 47% said that these apps have helped to some extent. In Singapore, users seem to observe less effective results, with 2% and 28% sharing similar sentiments.

Overall, the top 3 functions or data that were used to monitor sleep patterns were sleep duration at 61%, sleep quality at 60%, and sleep phases at 46%.

Personal privacy was not much of a concern, as 89% of respondents were either very comfortable or somewhat comfortable when asked if they were comfortable sharing their sleep activity data with sleep tracker apps. Sentiments among Thailand and Vietnam respondents were largely positive, with 37% of Thais and 32% of Vietnamese indicating that they were very comfortable.

In anticipation of the launch of Pokemon Sleep, respondents were asked about their interest in trying Pokemon Sleep to track their sleep patterns, and 72% responded positively. Interest in Vietnam ranked the highest at 82%, followed by Thailand at 76% and the Philippines at 76%.

With its captivating premise, Pokémon Sleep is poised to reshape the landscape of sleep tracking, with 7 in 10 respondents in Southeast Asia either very or somewhat interested in trying the app. There is also opportunity for other companies to use gamification to drive behavioural change for users to track their sleep data and to usher in a new era of health-conscious technology.

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