In a recent CSR campaign, Xiaomi partnered with Yayasan Food Bank Malaysia to donate food and other essentials to 600 families in need
The pandemic has left many families in Malaysia struggling to live their lives as most household incomes were badly affected by COVID-19. Xiaomi, one of the leading technology giants, recently wrapped-up its corporate social responsibility (CSR) campaign in Malaysia.
The initiative was aimed at helping local underprivileged communities here in Malaysia to alleviate their struggles in small ways. Partnering with Yayasan Food Bank Malaysia, Xiaomi donated food and other household essentials to help alleviate the difficulties of 600 families that are part of the B40 community in Malaysia.
During the campaign, K. M. Leong, General Manager of Southeast Asia, Xiaomi International and Nicolas Shi, Country Manager for Malaysia and Singapore managed to contribute their individual manpower and hours to help pack and prepare the essential care packs to be distributed, along with other Xiaomi staff and Xiaomi Fans. With the support and partnership of Yayasan Food Bank Malaysia, Xiaomi was able to help 600 families that are part of the Program Perumahan Rakyat Termiskin (PPRT) in various states within Malaysia – Johor, Kuala Lumpur, Perak, Selangor and Terengganu – through this donation initiative.
Nicolas Shi, Country Manager of Xiaomi, Malaysia and Singapore said, “We thank Yayasan Food Bank Malaysia for their good work to help the communities in need, and we hope our contribution will help alleviate the daily struggles of these families. We look forward to more opportunities to give back even more to the local communities in Malaysia.”
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