QSR Brands (M) Holdings Bhd, operator of KFC, Pizza Hut and Life, reported a 31% revenue growth in KFC Malaysia and Pizza Hut Malaysia, the 2 largest contributors to the Group’s business, for FY2025.
Faced with the most significant challenge since COVID-19, the QSRB’s management team adapted and resharpened their focus by creating a new framework: tapping new pools of demand to grow transactions, menu innovation, temporarily closing loss-making stores (which have now been reopened), investing in people and technology and fostering a renewed bond with the community through nation building initiatives.
In 2025, QSRB entered into a strategic partnership for its upstream poultry business. This collaboration enabled the Company to channel resources into its core restaurant business and strengthen its balance sheet.
Between 2024 and 2025, QSRB implemented measures to safeguard jobs and ensure employment was preserved. A newly created group of young talented management called “NextGen” who demonstrated passion for change were promoted to the top ranks of management bringing fresh energy to execute strategic plans.