Malaysia’s largest bank by market capitalization and total assets, Maybank remained in the global top 100 among the world’s 500 most valuable banking brands for a decade. In 2026, it ranks 78th, according to the Banking 500 2026 journal by Brand Finance.
The increase in its brand value, up 4% to USD5.4 billion, reflects steady performance across the Malaysian banking giant’s core businesses. Retail banking benefited from loan growth and stronger deposits, while investment banking and insurance recorded higher fee and investment income. Although market capitalisation softened amid broader sector pressures, Maybank’s fundamentals remain resilient, with balanced revenue streams supporting continued stability.
Banking 500 2026 journal also ranked CIMB Group at 123rd this year (up one spot from 2025), as the banking group benefitted from strong earnings momentum across key markets, as well as resilient profitability and steady operating performance. Its’ brand value notched up 10% to USD2.7 billion.
Meanwhile, Public Bank maintains its position in the top 200, ranking 183rd globally with its brand value increasing 3% to USD1.6 billion. The brand’s growth is mainly driven by its steady revenue performance and solid business fundamentals, underpinned by reliable lending operations and strong non-interest income.
Another Malaysian bank recording double-digit growth in brand value this year is AmBank (brand value up 16% to USD372 million). The bank recorded robust growth in commercial banking, effective liability management, and a steady performance in retail banking. The brand’s improved valuation highlights its progress and reinforces AmBank’s reputation for delivering consistent growth.
“Malaysia’s banking brands are reinforcing their global standing as improving domestic activity, steady expansion, and diversified revenue streams drive consistent growth across the sector. The broad-based gains recorded this year signal a sector that is disciplined, competitive, and well-positioned to support the country’s next phase of economic expansion,” said Alex Haigh, Managing Director, Brand Finance Asia Pacific.
Other notable Malaysian banking brands featured in the Banking 500 2026 journal include RHB Bank at 240th, Hong Leong Financial at 303rd, Bank Rakyat ranks 423rd while Bank Islam ranks 462nd.
On Banking Industry’s Global Insights, the total brand value of the world’s 500 most valuable and strongest banking brands increased 10% in 2026 to just shy of USD1.8 trillion with ICBC remaining world’s most valuable banking brand at USD90.9 billion.