International fashion brand CERRUTI 1881 marked a new chapter in its Malaysian retail presence with the recent relaunch of its kiosk at IOI City Mall, Putrajaya, making Malaysia the first market worldwide to introduce the new kiosk design concept. The occasion also featured the unveiling of its Fall/Winter 2026 (FW26) watch collection.
The refreshed kiosk introduces a contemporary interpretation of CERRUTI 1881’s longstanding design philosophy, combining its distinctive heritage with a more refined retail environment. The transformation features a restyled brand logo with a new typeface, a streamlined layout that consolidates four walkways into one, and expansive illuminated glass displays spanning nearly the entire wall.
The relaunch also marks another milestone in CERRUTI 1881’s longstanding partnership with A.D. Time Sdn Bhd, which has served as the brand’s distributor in Malaysia since 2005, reflecting their continued efforts to strengthen the brand’s presence in the local watch market. Established in 1989, A.D. Time Sdn Bhd is one of Malaysia’s leading timepiece licensing, distribution and retail companies.
Mr MB Lim, Executive Business Director of A.D. Time Sdn Bhd, said, “As we continue to grow CERRUTI 1881 in Malaysia, we remain committed to bringing our customers exciting collections and better retail experiences. This relaunch represents an opportunity to strengthen our connection with Malaysian consumers by creating a more engaging and personalised shopping experience. Ultimately, we want customers to feel inspired when exploring our collections and find timepieces that reflect their individual tastes and lifestyles.”
Combining Italian creativity with Parisian elegance. the CERUTTI 1881 collection brings together contemporary designs, distinctive detailing and contrasting silhouettes, offering timepieces that reflect different expressions of individual style. Among the highlights is the CERRUTI 1881 Lucardo, a men’s automatic timepiece distinguished by its bold architectural design and intricate mechanical detailing. The Lucardo combines industrial-inspired elements with refined finishes, including contrasting rose gold-tone accents and a distinctive textured strap.
Offering a contrasting expression of elegance is the CERRUTI 1881 Norcia Mini, a women’s timepiece that draws inspiration from classic jewellery design. Its delicate oval-shaped case, crystal-set bezel and intricately designed multi-link bracelet create a refined silhouette suited to both everyday wear and special occasions.
Founded in 1967 by the late Italian designer Nino Cerruti, CERRUTI 1881 has built its identity around a balance of tradition and innovation. From its early approach to tailoring and unisex fashion to its contemporary collections, the brand continues to explore new interpretations of design while remaining connected to its heritage.
The refreshed CERRUTI 1881 kiosk is located at Lot LG-K2, Lower Ground Floor, IOI City Mall, Putrajaya. where shoppers can explore the brand’s range of timepieces and accessories in a newly designed retail environment.