In November, the Kuala Lumpur Fashion Week 2021 made a grand return with homegrown designers showcasing their stunning beautifully ready-to-wear collections both digitally and in real life – all inspired by their originality and creativity.
In recent years, the use of innovative technology such as digital printing has been transforming the way the fashion industry produces clothing materials. Digital printing refers to methods of printing from a digital-based image directly onto a variety of media, such as textiles. Similar as to how you would print a document, this is an inkjet process utilizing a series of print heads moving back and forth, spraying dyestuff across the chosen material.
Fashion designers rely on innovation to encourage self-expression, improve consumer experience and keep the fashion industry moving forward. Fortunately, digital printing provides endless possibilities for designers to create their desired designs through streamlined procedures, bringing bold and innovative ideas come to life on runaways and in physical stores. When it comes to colours, there is no limit to how many colours designers may use when employing digital textile printing, offering them complete freedom to use source images such as photographs and artworks.
Therefore, with digital printing and its unlimited possibilities, digital printers enable designers to print anything and there are no limitations to one’s imagination.
Well-known fashion designer, Ellie Norman, has been embracing digital printing to innovate with colourful motifs and eclectic print patterns in Malaysia. Her love for bold prints inspired her to create her own fashions line – My Apparel Zoo – featuring exotic and symmetrical African print.
With the transition to digital textile printing, fashion businesses will be able to handle unexpected delivery demands with shorter lead times. For example, Epson’s SureColor F-Series is capable of delivering high-speed printing with reasonable output quality and durability on multiple different fabric types.
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